Who is Toyota Motor Corporation ?
Toyota Motor Corporation (トヨタ自動車株式会社 ) abbreviated TMC, is a Japanese multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota employed 300,734 people worldwide, and was the largest automobile manufacturer in 2010 by production. Toyota is the eleventh largest company in the world by revenue. In July 2012 the company reported that it had manufactured its 200 millionth vehicle.
The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu and Hino Motors, along with several "non-automotive" companies. TMC is part of the Toyota Group, one of the largest conglomerates in the world.
LOGO AND BRANDING
In 1936, Toyota entered the passenger car market with its Model AA and held a competition to establish a new logo emphasizing speed for its new product line. After receiving 27,000 entries, one was selected that additionally resulted in a change of its moniker to "Toyota" from the family name "Toyoda." It was believed that the new name sounded better and its eight-stroke count in the Japanese language was associated with wealth and good fortune. The original logo no longer is found on its vehicles but remains the corporate emblem used in Japan.
Still, there were no guidelines for the use of the brand name, "TOYOTA", which was used throughout most of the world, which led to inconsistencies in its worldwide marketing campaigns.
To remedy this, Toyota introduced a new worldwide logo in October 1989 to commemorate the 50th year of the company, and to differentiate it from the newly released luxury Lexus brand. The logo made its debut on the 1989 Toyota Celsior and quickly gained worldwide recognition. There are three ovals in the new logo that combine to form the letter "T", which stands for Toyota. The overlapping of the two perpendicular ovals inside the larger oval represent the mutually beneficial relationship and trust that is placed between the customer and the company while the larger oval that surrounds both of these inner ovals represent the "global expansion of Toyota's technology and unlimited potential for the future."
The new logo started appearing on all printed material, advertisements, dealer signage, and the vehicles themselves in 1990.
Toyota is a Japanese multinational corporation created in 1937 that manufactures automobiles, trucks and buses. The headquarters is located in Toyota, Aichi, Japan. It is the primary member of the Toyota Group. It is generally associated with the brand name Toyota. It has become one of the top automobile sellers by offering a wide variety of cars and trucks with sterling reliability and good styling. Toyota Company has dragged the attention of all the world customers to its products.
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